Competitive Advertising Intelligence for Media Professionals

Tracking your prospects and competition through the media landscape is essential to gain and keep your competitive edge. You need to know your share of the media mix, where clients are allocating media dollars, who the new advertisers are in your market, what ad categories are gaining momentum, and more. In short, you need in-depth, accurate intelligence that is targeted to your business.

TNS Media Intelligence understands your needs and delivers competitive information – both up-to-the minute and historical – that is customized to work best for you.

Products for media professionals:

StradegyTM

The premier source for competitive multi-media expenditure and occurrence information, Stradegy provides the widest view of 19-media, National and local market view of the advertising marketplace.

MarketAdvisorTM

Get your hands on competitive local market intelligence. MarketAdvisor monitors the advertising activity in your local market - delivering expenditures, occurrence, impressions, schedules, GRPs, and more for the media important to your needs.

Local Cable

TNS Media Intelligence is the first to offer syndicated tracking of local cable advertising in Boston and San Francisco.

NewspaperAdvisorTM

When you need to know who is advertising in competing newspapers, NewspaperAdvisor is the best go-to source for media sales and research professionals. NewspaperAdvisor compares local market ad activity to the newspaper industry by advertiser, category or market.

Evaliant ServicesTM

With the competitive intelligence of Evaliant Services, you can access in-depth online advertising intelligence on millions of brands across thousands of web sites within the U.S. and Canada.

Ad$penderTM

Delivering advertising expenditure information on millions of brands across 18-media, Ad$pender helps you quickly focus on the activity in your competitive market.

MagAdvisorTM

Gain competitive consumer magazine intelligence on more than 350+ PIB publications. MagAdvisor details all the information you need from pages to dollars and so much more.

BizAdvisorTM

Track B-to-B magazine intelligence on 400+ publications and 80 industries. BizAdvisor offers comprehensive monthly analysis and historic data, as well as updates on new advertising activity.

AdScopeTM

AdScope is the first all-digital ad identification and retrieval system for high quality, multi-media creatives. Built on TNS Media Intelligence’s powerful, proprietary ad monitoring technology, AdScope seamlessly integrates ad occurrence and expenditure data for each creative – all from a single, trusted source. If staying on top of your competitors’ every move is critical to your success, AdScope is your new “must have.”

AdDetectorTM

Competitive television creative intelligence, delivered within 24-72 hours of airing. AdDetector alerts you to your competitor's new commercials and lets you see them in full-motion color, with a full complement of information from program and occurrence detail to historic trends and more.

AdFlashTM

A companion to AdDetector, AdFlash delivers breaking creative within 3-12 hours of airing.

Target InternationalTM

International magazine intelligence is available from Europe, Latin America, Asia, Africa and the Middle East. Target International monitors the vital information from pages to dollars and so much more, to give you a world view of the magazine marketplace.

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Custom Solutions

When your media intelligence needs expand beyond TNS Media Intelligence’s core product offerings, our Custom Solutions Group can provide you the ability to understand your competitive landscape - your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you build media intelligence to your own specifications, with all the customized detail and versatility that you need. For information about Custom Solutions, contact your nearest TNS Media Intelligence sales office.
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Other Opportunities

TNS Media Intelligence provides a broad suite of products. Click here to view the entire list.